Seven Oceans — New Collection
Before the World Wakes
Watersports essentials built for the first light. Sustainable gear for the ones who choose the ocean before the alarm.
The harbour is still. The first light breaks. You're already in the water.
Before the World Wakes is a collection for the ones who start the day where the city ends — at the water's edge. Built from upcycled and sustainable materials with the same ocean-born DNA as everything we make. Equipment and apparel for open water swimming, dawn patrols, and the rituals that happen before the rest of the world stirs.
The Collection
Gear. Water. Go.
Anchor
Changing Poncho
Recycled polyester shell with upcycled neoprene lining. Full-zip, oversized hood, internal pocket. Your warmth between swims.
Launch
UPF 50+ Rash Guard
Long-sleeve rash guard from recycled ECONYL® yarn. Quick-dry, four-way stretch, flatlock seams. Sun and sting protection.
Waterproof Dry Bag
Roll-top dry bag in recycled TPU. Welded seams, 20L capacity. Keeps everything dry while you're in the water.
Neoprene Gloves
3mm upcycled wetsuit neoprene. Textured palm grip, blind-stitched seams. For cold water swimmers and winter bathers.
Board Shorts
Quick-dry recycled polyester with zip pocket. Four-way stretch, no-ride waistband. From the water to the harbour café.
Quick-Dry Towel
Recycled microfibre, antibacterial treatment. Packs to the size of a water bottle. Sand-free, fast-drying.
Waterproof Phone Pouch
IPX8-rated universal pouch with touch-through film. Lanyard included. Track your swim, capture the sunrise.
Active Essentials
Built for the Water
Every piece in this collection is designed to move from shore to water and back. A changing poncho made from recycled polyester with upcycled neoprene lining. Rash guards with UPF 50+ protection and quick-dry stretch. Dry bags that keep your gear safe while you're in. Built for the people who don't wait for summer.
- Changing poncho — recycled shell, upcycled neoprene lining
- Rash guard — UPF 50+, recycled ECONYL® yarn
- Dry bag — welded seams, 100% waterproof, recycled TPU
7.5M
Open water swimmers in Europe
65%
Women leading outdoor swimming growth
3×
Participation growth since 2019
€10.8B
European watersports market 2025
Cold Water Ritual
Warm Up. Cool Down.
The accessories that complete the ritual. Neoprene gloves and boots from upcycled wetsuit material — keeping extremities warm in cold water year-round. A quick-dry towel that packs down to nothing. A waterproof phone pouch so you can track your swim. Everything you need, nothing you don't.
- Neoprene gloves — 3mm, upcycled wetsuit neoprene
- Quick-dry towel — recycled microfibre, antibacterial
- Waterproof phone pouch — IPX8 rated, touch-through
Upcycled Neoprene
Reclaimed from end-of-life wetsuits — our core DNA
ECONYL® Yarn
Regenerated nylon from ocean waste and fishing nets
Recycled TPU
Waterproof, welded, made from post-industrial waste
Recycled Polyester
Post-consumer PET bottles, GRS-certified supply chain
Join the Dawn Crew
Sign up for early access to the Before the World Wakes collection. Limited first run — launching 2027.